The Power of the Brow
Last March, Benefit Cosmetics gathered up their media friends and brand ambassadors to announce a very important initiative!
How adorable is this customized table place card?
The event was held at Samba, Shangri-La Fort, BGC. The weather was perfect, the set up was too cute, and the food was superb! Excellence is always one of the most fitting words to describe Benefit events, and I say it with no bias at all.
Friends with Benefit!
With Donna Shaw, the country manager, and Kriska Ramos, marketing babe! 💖
with our momma Jane Kingsu-Cheng! She used to be with F21, and she's the reason why we became their plus size ambassadors years ago. It's so amazing when people see your potential and give you opportunities despite being a neophyte in the scene.
Summer calls for florals!
with our beauty vlogger friends, Bea Barretto and Say Tioco
It calls meeee 🎶
Free brow services for everyone!
Annie Danielson, brand's Global Beauty Authority
So what's this initiaive all about? It's called the Bold Is Beautiful Project. For the entire month of May, Benefit Cosmetics will be giving 100% proceeds of brow waxing profits to Mano Amiga, a private, non-profit organization that provides affordable, innovative, and quality international education to children from low-income families. Each brow wax service, which costs P700, can provide one of the following:
- 2-hour leadership training session for girls
- 3 months' worth of school supplies
- 4-month livelihood and empowerment program for a student's mom
How awesome is this??? I absolutely love it when a brand extends their hand in making our society a better place.
I absolutely enjoyed the repertoire of this musical trio, BAIHANA!!!
They Motown'd pop songs. They're awesome!
with Victor Saint-Pere, brand's SEA General Manager
Baihana ladies 💕
Matching outfits! Hehe. Well, almost. They're so fun and friendly!
Spent the rest of the afternoon catching up with this pretty laydeh, Janeena Chan! We talked about life stuff. I love deep convos. I am NOT a small talk kinda' gal.
Goofing around! 😜
Want to learn more? Click here to watch our campaign video!
Benefit Brow Bars are available at Greenbelt 5, TriNoma, Mall of Asia, SM Mega Mall, Alabang Town Center, SM Seaside City Cebu, BGC Central Square, Rustan's Makati and Rustan's Shangri-La Mall.
The Bold Is Beautiful Project will run from May 1-31, 2017.
Whoever said helping is a drag?
—D
Tags:
beauty&fashion
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